This website uses cookies to ensure you get the best experience. View our Privacy Policy for more information.
P4T Episode 5:

Don’t be the hero – defining your brand’s role in video content.

P4T E5: Don’t be the hero – defining your brand’s role in video content.
Description.

One of the cardinal sins when it comes to branded video content (and advertising in general) is to think of your brand or product as the hero. Marketers often forget that their customers aren’t really interested in your brand’s story, they are interested in their own. This film shows brands how to define their role in film to maximise engagement.

People involved.
  • Creatives: Dave Watson & Tom Carroll
  • Author: Evelyn Timson
  • Editor: Hannah Squires
  • Animator: Pedro Marquez
  • Sound Design: Tom Cornes
References.
  • Iron Man
  • Wonderwoman
  • Spiderman
  • Star Wars
  • Spiderman
  • Shazam!
  • Harry Potter
  • The Avengers
  • Guardians Of The Galaxy
  • The Hobbit
  • Batman
  • Lord Of The Rings
  • The Matrix

Like what you see?

Get in touch.