1. Communicating your Company Culture
When it comes to producing a recruitment video, it’s important to articulate your company culture and ethos if you are to attract the right candidates. This is why we make sure that our Bristol and London based creative teams sit down with you, at the planning stage before concept development, to get a clear understanding of your company culture, brand identity and ideal candidate.
2. Working with Current Employees
A good recruitment film should give a clear impression of what it’s actually like to work for your company. One of the best ways to do this is to put your current employees in front of the camera. Whether that involves selecting and interviewing a number of staff, or just filming the day-to-day activity that takes place in your offices, there is a good degree of planning that needs to be done before the shoot can take place.
3. Supporting Footage for Recruitment Videos
Mixing things up visually with support footage helps to not only attract but maintain viewer attention. Cutting away from interviewee footage allows us to contextualise what they are saying as they are saying it. This creates more of a narrative feel to your recruitment film and a sense of the atmosphere and culture in the workplace.
4. The Style and Tone of your Recruitment Film
The look and feel of your recruitment video is ultimately a reflection of how you want to portray your company to potential customers as well as potential employees. Our creative teams in Bristol and London will work closely with you to strike the right stylistic balance between professionalism and presenting your company as a friendly and exciting place to work.