Diagnostics
Quiz

1 / 7

What’s the more important role for video in your business?

Changing what people think about our brand

Changing how people feel about our brand

You’re a rationalist. You prefer rational decision-making, grounded in facts. We get that ‘feelings’ maybe harder to measure, but there’s now compelling scientific evidence that emotional responses to videos consistently drive greater business growth than rational ones. Strong emotions lead to increased purchasing. Ask us to share the details.

You ‘get’ the impact of emotional connection, and so do we! Strong emotions drive more purchases, build brand preference, and even support price premiums. If you're aiming to deliver more emotional impact with your video content, or seek reliable measurement methods, we've got you covered.

Changing what people think about our brand

Type of Service

2 / 7

Are your videos most often designed to

Address long term business and brand objectives

Meet short term or tactical objectives

You're focused on the big picture and key business priorities. What role can video play on that journey? We’re all about a long term vision and setting measurable goals. We can offer proven tools to define the map and get you there.

We know what that’s like. The demands of short term priorities and quick turnarounds. We can help you with those tactical pieces of content that keep things moving. But we’d also recommend a long term, more strategic approach to planning video. To arm you with a consistent approach, harder working content with a bigger payback. 

We’re already doing this/ actively working on itWe’re already doing this/ actively working on it

Written Content

3 / 7

What’s your priority when judging a video for your business?

It must do a good job of understanding and reflecting our category rules and behaviours

It must deliberately stand out from our competitors’ videos as different

You have an impressive understanding of your category and the moves your competitors make. But sticking to category rules might yield only minor, short-term gains. How will you cut through? Standing out is Video Content Rule #1, and we can help you achieve that cut-through effect.

You're our kind of marketer - bold and up for the challenge of cutting through the noise. You value creativity and originality for their impact on growth. Whether you're seeking more of that creativity or innovative collaborators in channel strategy, we have tools to help you craft an exceptionally effective content plan.

We’re already doing this/ actively working on it

Type of Service

4 / 7

What’s most likely to be your company’s way of measuring success for a video?

How many people take action (Shares/ Click-throughs)

How many people enjoy it (Likes)

We're 100% with you - Likes don't translate to sales, and you're after more from your videos. You aim for audience action that will ultimately drive growth. Setting out those metrics early on, means you measure what matters. Sure, popularity is fine, but why can’t we be both successful and popular, right?

We all like to be Liked, but an investment in video should offer more than just a warm feeling. Popularity, while reassuring, can divert attention from crucial, more impactful measures. You want your audience’s behaviour to be affected by the content and to take action. When we help you define those outcomes and metrics, so you have the Likes AND so much more!

We’re already doing this/ actively working on it

Type of Service

5 / 7

Are your videos more likely to

Focus on delivering one key message each time

Multitask, delivering more than one message

Bravo! Your disciplined and focused approach brings clarity and increases the impact of your video. Nailing one thing rather than muddling many, is our mantra. We’d be happy to share examples that show how this one message strategy enhances content effectiveness.

Video content has to work hard, we get it. Delivering several messages at once is a tempting way to maximise value. But when you look at the results, multiple messages actually reduce effectiveness. It’s like tossing several tennis balls at someone all at once and hoping they’ll catch more than one. If you’re under pressure to show the value of video and how it can be as effective as possible, ask us to share our experience around that.

We’re already doing this/ actively working on it

Type of Service

6 / 7

When you’re planning a video, do you resolve what content you’re going to use for different channels (social assets, cut-downs etc)

Before starting production

Once the ‘hero’ film is available to review

You’re our favourite kind of client! That’s the level of foresight that turns a decent campaign into an award winner. Not to mention budget efficiencies! Whilst others rely on recycled Hero footage cutdowns, you’ve got all the assets you need. Let’s get ahead of the game and work on this content plan together!

You’re a pragmatist and good at focusing on priorities – like the key piece of content. But leaving all those additional assets for later typically means less opportunity for creativity, efficiency and impact. We’ll help you anticipate all your campaign requirements upfront, so you have everything you need. Each variation, for each channel and platform - no compromise.

We’re already doing this/ actively working on it

Type of Service

7 / 7

How is your company’s approach to calculating ROI on video content best summarised?

We’re already doing this/ actively working on it

We’re finding this difficult and are open to ideas

Impressive! Often deemed "too difficult," many businesses underestimate the ROI of their video content. Taking control of this ensures content receives the right investment and proper credit for its impact. We advocate for setting clear targets and always hold content accountable for results. Seems like we’re on the same page already.

You’re not alone! Often considered ‘too difficult’, many businesses don’t track the ROI of their video content. But this knowledge can be a game changer when it comes making smarter investment in video and being able to credit its impact. If you’re looking for ways to make a stronger business case for video, and demonstrate meaningful results, we can help.

We’re already doing this/ actively working on it

Type of Service

Brand Storygen.

So, what now?

We only hold 10 workshops per year.

Get in touch to schedule a 1 hour free web meeting to walk through your specific challenges, share some examples (which we can’t share in a general email), and call out deeper insights on how our workshops have transformed video for our clients.

It’s also your opportunity to ask key questions e.g. cost, timings stakeholder involvement etc.

So don’t delay, contact George our Client Development Director on george@aspectfilmandvideo.co.uk / 0117 930 4613 to book your no obligation 1-2-1 chat.