There is a huge difference between entertaining ads and truly viral content. To engage audiences and earn media – the viral must provide the view with some social currency. Successful viral marketing campaigns connect with audiences on an emotional level. They are often surprising, funny, shocking, insightful or inspiring. At Aspect we make content that people just cannot keep to themselves.
Totaljobs Group Ltd asked Aspect to run a campaign for one of their properties Caterer.com. The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey.