Interviews are the backbone of any case study and the final cut will edit this footage in such a way as to form a narrative. Your interviewees are the mark of authenticity that makes case studies stand out from other forms of marketing, helping to substantiate your claims through independent testimonial that comes across as genuine and heartfelt. Whilst you can’t tell interviewees what to say, it’s important they back up your brand strategy and appeal to your audience in some way.
2. Support footage and Cut Aways
Support footage and cut aways add visual variety to your case study and are a very useful way of breaking up the interview. More importantly however, they also help tell the story visually, often demonstrating evidence or examples of what the interviewee is talking about and bringing the story to life.
Case studies have to create a narrative that is both convincing but can also hold the viewer’s attention. Like all storytelling this should be broken down into a beginning, middle and end. More often than not this involves setting out the challenge or problem at hand before going on to address how you dealt with it and what the results were. Case studies are designed to promote your brand but they should also give viewers useful and practical information about your product or service offering.
4. Locations for Shooting Case Study Video
The location is a critical design element and will help you set the tone of your case study video. The setting is often related to the nature of the interviewee’s business and what your product or service has helped them with. More than one location can be used, but shooting time is often limited so this needs to be carefully considered.