Location shooting is great for many things but it’s not without its challenges. There are a huge number of elements outside of your control, creative compromises often have to be made and it can be a slow way to shoot. By taking things into a studio, you have a controlled environment that maximises your production time and can offer further creative opportunities that can help your video stand out.
Choosing to shoot in a studio allows the video to break free from the constraints of reality – suddenly, the normal rules do not apply! You can have a really bold, eye-catching aesthetic. The style can be a little more abstract and suggestive, creating something much more engaging than if it were simply to reflect real life. In short, you gain a whole load of opportunities to create something that stands out from the crowd and makes a real impact on the viewer.
The perfect location for your shoot may not exist. Sometimes logistical necessities take priority, which could compromise the visual aesthetic. So why not consider building a set from scratch? By building in a studio, you’re in a controlled environment that allows plenty of room for that all-important lighting, but you can also design your space to be exactly how you want it.
Studio shooting also has advantages in trying to convey something that’s a challenge to capture as reality. Maybe it’s a sensitive product that makes getting the location permissions impossible. Or perhaps it’s something too intricate to capture in a real-world scenario. Filming in a studio allows you to get around these problems by giving you the flexibility needed to make this possible.
At our Aspect offices, we have our own in-house studio. With the option of being fitted with black, infinity white or green screen, the studio offers many opportunities for filming your latest product film, brand film or how-to video.