Sound is often a neglected part of creating video content, however, obtaining a solid design is essential to a video’s success.
Your ears are much quicker to be displeased than your eyes so an audience will be quickly put off if your content has low quality audio. There’s nothing worse than dialogue that’s hard to understand, a sure way to make your audience click off your video.
Sound design is a way of creating the world and environment that your video is set in. Effects are added to give the film an authentic sense of location or period, or to give it a particular mood. Often, the audio recorded on location might have background noise meaning the sound is not quite good enough. However this isn’t an issue at all, you can replace it in the post production stage. This is known as ‘foley’. Often different materials and objects are used to mimic the sound of what you see on screen. For example, the sound of a fire can be impersonated with a scrunched up plastic bag. Another classic favourite is coconuts for horses hooves. Our ears are quite easily fooled.
Panning your audio left and right can be used to guide the audiences eye to specific areas of the frame that might be of importance at that current moment. You can use an EQ tool to change the tone of your audio; it can be made to sound more harsh and sharp by boosting high frequencies, or warmer and softer by reducing them. This can also be used as a way to manipulate the sounds sense of distance from the camera. By using a reverb plugin, you can give the impression of the sound being in a different location. For example, a long and bassy reverb can mimic the sound being in a large hall or church.
We have a fully equipped post production sound facility running Avid Pro Tools, which is the industry standard software for sound editing. As well as this, we have a broad range of effects and plugins for creating and manipulating different sound effects to suit every project.