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Promotional Video Production with Aspect

The shift from interruptive advertising to content marketing is driven by the changing behaviours of the modern digital consumer. Audiences now actively seek-out high quality valuable content and this presents huge opportunities, as well as challenges. Whether your promotional video is stand-alone or part of a wider campaign, we aim to create content that audiences truly value and want to engage with.

Promotional video production is about more than just creating the video itself, of course. At Aspect we are a complete video production agency. But we can also help you develop a video marketing strategy and distribute your video assets, so that they reach your intended audience in the most effective way possible.

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CONTACT US
to discuss a brief

0117 930 4613

0203 006 1180

Our 

Our Approach to Promotional Film Content

The following describes our overall approach to promotional video production and we can offer as much or as little involvement as you require…

1. PLANNING

We dig deeper and look wider at your marketing objectives so we know really understand how the video needs to serve you best. This planning stage and the insight it provides is crucial before our creative teams in Bristol and London start to develop ideas and treatments.

2. CREATION

Armed with a shared vision of what the promotional film must achieve and who we are targeting, our creative and production teams can start bringing the video to life. From script development and storyboarding, to the shoot itself, post production, editing, animation, CGI and colour grading. We understand that video is a powerful expression of your brand – and so work carefully to reflect and convey your core values and identity on screen.

3. ACTIVATION

We can also help your promotional film take off and land with your target audience. From simple tips and techniques to optimise your video for launch all the way through to a full strategic activation plan with defined KPI’s and detailed metrics. Click here for more information about video activation. 

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Promotional Videos - Production EXAMPLES

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Promotional Videos - Production EXAMPLES

Taylormade Adidas First Time

Adidas Taylormade

Using humourous video content to deliver sales uplift in a key service

Using humourous video content to deliver sales uplift in a key service

This piece of content is designed to promote TaylorMade’s custom fitting experience in the lead-up to Christmas. With a humorous and light-hearted tone, it connects the experience of professional players with everyday amateurs using a custom fitted club for the first time. The content performed extremely well on social, reaching nearly 2 million viewers on Facebook with positive brand sentiment registered and remains one of TaylorMade’s best performing videos globally.

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PROMOTIONAL VIDEO PRODUCTION - KEY CONSIDERATIONS

Every brief we respond to is unique in its demands and creative requirements, however there are some common principles and considerations worth sharing…

LESS IS MORE

We’re often asked about the optimum length of a promotional video and, despite there being no hard rule, we always advise to keep things short and sweet. This means prioritising your key messages and avoiding information overload. Better to leave the audience with a clear and compelling impression of your product or service and brand than try to say too much. In some cases we recommend breaking content down into shorter segments. In this way your videos can be more targeted, relevant and concise in way they say and how they say it.

INTEGRATION

Often video is dealt with in a silo, as a separate asset to other marketing collateral. We always seek to understand the bigger picture and make the video compliment and support your wider marketing activities. That means more than just getting fonts and colours right! We mean knowing where the video sits in your customer journey, the appropriate tone and feel. How does your video reflect your brand’s personality? Are there ways we could tie in with a wider campaign and build on an established creative theme or proposition?

CONSIDER ANIMATION

It’s important for businesses to visually bring a product or service to life and make it tangible. But for many of the clients we work with, what they actually do is difficult to physically shoot or represent in a real world scenario. Animation gives you the flexibility and control to explain, show and visualise ideas and information clearly and quickly. For example, animated marketing videos, or explainer videos, also allows you to put your own unique visual stamp on the content, making it distinctive and ownable as a brand.

Download PDF

CONTACT US
to discuss a brief

0117 930 4613

0203 006 1180