The Joined up Marketing Potential of Corporate Video
Video is a hugely powerful medium and by placing it at the heart of your marketing campaign you can create measurable results that simply leave other static forms of media for dust. Integrating ideas and themes explored in your corporate video into other aspects of your marketing can help create a unified and joined up strategy at every level of the sales funnel.
Build and Reinforce Corporate Brand Identity
A well produced corporate film should sit at the centre of your digital strategy, helping you create, promote and reinforce a strong corporate brand identity, whilst simultaneously driving traffic towards your website and other online marketing materials. As such, it should form an essential piece of Hero content, in the Help, Hub, and Hero model of content marketing.
SEO Benefits of Producing Corporate Promotional Videos
Business videos can have a strong impact on your SEO efforts. Google is hugely pushing video related results in its search pages and with the right kind of seeding and promotion your corporate video could land you on page one for key search terms. As well as this, video also plays very well on social media and in email marketing.
Using a Modular Video Format
As a successful business it’s tempting to try and cram a lot of information into a single corporate video. Instead you could try making a series of shorter corporate videos that targeted individual geographic or demographic groups, or focus on key services or business objectives. This allows you to deliver a series of messages, whilst reinforcing and building a single corporate identity across the whole series. These could be hosted on your website or a microsite.