1. THE JOINED UP MARKETING POTENTIAL OF CORPORATE VIDEO
Video is a hugely powerful medium, and by placing it at the heart of your marketing campaign you can create measurable results that simply leave other static forms of media for dust. Integrating creativity, ideas and themes explored in your video into other aspects of your marketing can help create a unified and joined up strategy at every level of the sales funnel. Consider this at the script stage.
2. BUILD AND REINFORCE CORPORATE BRAND IDENTITY
A well produced corporate film should sit at the centre of your digital strategy, helping you create, promote and reinforce a strong corporate brand identity, whilst simultaneously driving traffic towards your website and other online materials. As such, it should form an essential piece of Hero content, in the Help, Hub, and Hero model of content.
3. SEO BENEFITS OF PRODUCING CORPORATE PROMOTIONAL VIDEOS
Business videos can have a strong impact on your SEO efforts. Google is hugely pushing video related results in its search pages and with the right kind of seeding and promotion your corporate video could land you on page one for key search terms. As well as this, video also plays very well on social media and in email.
4. USING A MODULAR VIDEO FORMAT
In successful companies it’s tempting to try and cram a lot of information into a single corporate video. Creativity works best when its focused and singular. If you really do have a lot to say, then you could try making a series of shorter, modular, corporate videos that targeted individual geographic or demographic groups, or focus on key messages or business objectives. Hosted on your website, YT or a microsite, videos can be given a wealth of interactivity that deepens the user experience. This applies especially well to projects that involve training videos.