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Charity Video Production With Aspect

Based in London and Bristol, Aspect specialises in producing impactful and powerful charity videos. Our video production services include idea generation and scriptwriting, to location shooting and complete in-house post-production. We work with charities all over the world, telling their stories and generating massive engagement and support. If you’re considering video content for your charity more broadly, we can also help you develop a thorough video content strategy. 

CONTACT US to discuss your brief

0117 930 4613

0203 006 1180

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Some Key Considerations

1. A COMPELLING STORY

All good charity videos require a strong narrative structure. A compelling story is the vehicle with which we can create an emotional response in the viewer and generate empathy and understanding. A good story sets up a clear goal or quest, contains obstacles and challenges to overcome and suggests a possible resolution. Even an authentic documentary will benefit from these simple story principles.

2. CREATIVE APPROACH AND STYLE IN CHARITY VIDEO

After establishing what it is you want to say our creative team in either Bristol or London will sit down with you to work out exactly how you want to say it. This means understanding your key objectives and deciding on a creative and stylistic approach. Whether you settle on animation, documentary, drama or any other number of approaches, it’s vital that the tone and feel of the video reflects your values and achieves your goals.

3. INTERVIEWS, CASE STUDIES AND TESTIMONIALS

The most powerful tools when it comes to producing charity videos are real people. Many successful charity films feature interviews, personal accounts or testimonials. Genuine, natural and unscripted, we’re always looking for authentic contributions that help to substantiate and bring to life your messages in a natural and unforced way.

4. USING ANIMATION IN CHARITY VIDEOS

Animation is a useful approach when trying to tackle difficult or often intangible issues that would otherwise be difficult to film. Animation gives you complete control over the tone and feel of your video, conveying emotion, personality, and information through the visuals, sound design and music. Animation is also a great way to create a visually distinctive Charity Video, helping you stand out in your audience’s mind. And, once you have defined this visual style, – it can often be disseminated across other marketing materials and assets as part of a wider campaign.

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EXAM

EXAMPLE OF OUR CHARITY VIDEO PROJECTS

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Starwood

Using animation to tell an emotive story and drive donations

Using animation to tell an emotive story and drive donations

Starwood Hotels (EAME) wanted to create an animated video to raise awareness with guests of their fundraising programme Check out for Children with UNICEF. Each time a guest checks out, they are given the opportunity to donate a dollar, a euro or a pound which goes directly to the UNICEF WASH programme to provide clean water and sanitation in Africa and the Middle East.

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St Mungo’s

Using shock and surprise to raise awareness

Using shock and surprise to raise awareness

We’re passionately dedicated to this local cause, so we got together with St Mungo’s to raise awareness of the Rough Sleeping Partnership and shelter provision in Bristol – and to prompt people to donate to their Fundsurfer campaign. By running the positive, relatable audio over footage of the not-so-beautiful aspects of Bristol, we created a powerful, emotionally-impactful dichotomy that functioned as a real eye-opener for our proud and caring community, motivating them to help resolve this unbalance.

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Benefits of a Charity Video Production

Video has the power to demonstrate the value of your work like no other medium, allowing you to not only raise awareness of a certain issue but also to showcase how your charity is helping deal with it and make a change happen. Video appeals to the rational and the emotional. So whether you are trying to raise awareness about the plight of refugees or trying to raise funds for a new community project, video is going to be one of the strongest tools available. Often it can be difficult to quantify and convey the impact and result of charitable work. Video can present these outcomes and make them tangible through people stories and physical evidence. Suddenly the impact of your charity can be seen, felt and understood in a very tangible and persuasive way. Video is far more likely to rank higher in Google’s search engine results pages, making it easier to raise awareness of your campaign. A charity video is also far more likely to engage with people on social media platforms than static forms of media, helping you gain shares and increase your charity’s exposure.

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CONTACT US to discuss a brief

0117 930 4613

0203 006 1180

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Creating a Charity Film - Our Top 6 Tips

If this is the first time you’re planning to work with a video agency, then we’ve compiled our top 6 tips to help get you started…

  • Understanding the objectives of your charity film, whether it be fundraising or raising awareness, is vital when it comes to concept development and creative approach. Prioritise your messages, what do you want the audience to think, feel and do after the video? What is your call to action?
  • You will have a very clear idea of what your charity stands for and what its mission statement is and the better able you are to articulate this to us, the better placed our creative teams in Bristol and London are to capture the vision and ethos of your charity on film. What are your brand values? What tone of voice does your organisation have?
  • Understanding how you plan to promote your charity film means we can tie your marketing strategy to the creative and activation processes, giving us more of an overall understanding of what channels to target.
  • Budgets with charity videos can vary hugely, depending on what you want to achieve. The budget for a major television campaign will vary greatly from a series of targeted case studies you intend to promote on social media for example.
  • Many charity films inevitably employ very emotional appeals and imagery but it’s important you don’t lose sight of the message you want to convey. This is why after highlighting the issue, it’s important to make your call to action clear and unambiguous.
  • In the planning stages of a video production we always look for opportunities to capture additional content and create multiple assets during a single production. There could be short social media outputs that we can capture on set or through stills photography that will support a wider campaign. These efficiencies come from forward thinking and holistic planning.
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To understand both how we work and see an overview of the types of work we do please take a look at our showreel and expertise pages. We’d love to hear from you and learn more about the projects you have in mind and how we might help.