In its relatively short history, Hargreaves Lansdown has become one of the most successful brokers in the UK. Hargreaves Lansdown asked Aspect to develop a series of TV commercials to highlight how they are the experts in informing and enabling customers to make the right investment decisions for themselves.
Every one of Hargreaves Lansdown’s people understands the same thing; that they are here to help customers make informed decisions. As such we put Hargreaves Lansdown people in the centre of the commercials. How could they be so authentic if we put something else between them and their audience. For each commercial we used a different Hargreaves Lansdown specialist to reaffirm the contention.
We produced three 30 second commercials covering Share dealing, ISA’s and Pensions. Each were broadcast through Sky AdSmart to a targeting audience positioning the commercial to the ideal target demographic with minimal media wastage.