Teletext Holidays is regarded as a well-known, well-loved British travel brand providing great value to European beach destinations. Teletext Holidays asked Aspect to develop a campaign to support the Teletext Holidays brand in peak trading. The campaign needed to tackle an ongoing challenge of high brand recognition and low consideration. Over time our ad needed to bring Teletext Holidays to the top of customers mind when thinking of a holiday.
This video brings the idea of packing all your favourite ingredients into the perfect holiday. It’s all about getting more out of your holiday, making sure you’ve packed all the ingredients that matter most to you. But at the same time taking the hassle out of finding it. Showing the elements of a holiday in miniature and placed in a suitcase is a lovely creative idea which makes it memorable for people looking for their perfect holiday.