Aspect were asked by Sheffield Hallam University to produce a product film that showcases a revolutionary new way of playing Badminton in the outdoors. The video needed to communicate the high level of technological innovations and engineering that have gone into the making of this new sport.
Badminton is a popular sport that is predominantly played indoors due to the effect the weather can have on the equipment used. Shuttleshox allows for players of all skill levels to take the game outdoors. The simplest way to demonstrate Shuttleshox was to show it in action. We shot the game from various angles to capture the energy and excitement of a competitive game, and supplemented this with interviews from the creators.