Strategy
Samsung asked Aspect to promote their new Note 3 and Gear S – the first wearable tech from Samsung. The Note 3 has an S-Pen which was a completely new way of interacting with a smart phone. We planned to educate potential users with shapes and illustration to convey the intuitive, interactive features.
Creation
We teamed up with Marion Deuchars, an award winning artist, and asked her to demonstrate how she used the devices as inspiration to create content. The video explains how drawing shapes and interactions featured in the user interaction.
Activation
We created an in store book that was used in retail environments and showcased the video on in-store screens. The video was activated across a variety of channels with the main video delivering over 1m+ views on YouTube.