This piece of content is designed to promote TaylorMade’s custom fitting experience in the lead-up to Christmas. With a humorous and light-hearted tone, it connects the experience of professional players with everyday amateurs using a custom fitted club for the first time.
Cut together as one long montage, players describe what it was like the first time they used a club that was custom made for them. The beginning of the piece is edited in a suggestive and humorous way, hinting that the players may be talking about something else rather than the first time they used a custom-made club.
As the piece continues we realise they are talking about custom fitted clubs. This is an interesting insight for fans as it relates their experiences directly with players and effectively sells the custom experience.
The content performed extremely well on social, reaching nearly 2 million viewers on Facebook with positive brand sentiment registered and remains one of TaylorMade’s best performing videos globally.
TaylorMade asked Aspect to showcase their service and operational excellence and the film needed to position TaylorMade as the go-to brand for custom fitting, showcasing their unique technology and customer experience.
To support the release of Taylormade’s 2017 product range, they asked us to produce an engaging piece of branded content that demonstrated use of the M range clubs and also delivered on the global comms’ positioning statement ‘The Best Just Got Better’.
