Stra
Strategy
We were delighted when Slimming World asked us to create a piece of Hub content to kick start their ‘Live Happy’ January campaign. As we started to get to know more about the brand, we discovered some amazing stories about lives being transformed with Slimming World.
Crea
Creation
We decided to bring these authentic and heartfelt stories to life by featuring three real-life Slimming World members in an emotionally-led film. We wanted to celebrate what they have achieved to inspire future members to find out more about the support the programme provides.
Acti
Activation
The film struck a chord amongst existing and potential new members and in the first 14 days the film received 197K views, 1867 shares and 7,600 comments on Facebook, plus another 20K views on Youtube.