We were asked to create a DRTV campaign that could run in key territories across Europe for a range of different products. The adverts needed to be adaptable for different sale ranges and be modular enough to allow multiple combinations and executions.
The videos use a playful visual hook to emphasis the challenge of what to do with all the photographs we take. An unsuspecting photo book creator is showered by hundreds of physical photos as they start the daunting task of creating a photo album.
The result is an impactful, visually compelling and informative suite of DRTV adverts that raised awareness for Bonusprint, compelling viewers to explore the online service for themselves. The adverts have been used in various territories in Europe, driving sales across the different brands.