The Shangri-La brand is beginning an exciting new chapter built around the evolving motivations of the modern luxury traveller. To help launch this internally Shangri-La commissioned Aspect to create a simple infographic to communicate the new vision and ambition of the brand to their global team.
We developed a clean and clear animated approach to bring the new brand to life. Working with Shangri-La we defined succinct messaging that would easily speak to their global audience, building enthusiasm and understanding around their new brand positioning.
The final piece was used for an internal launch event and further shared by team leaders around the world to communicate with wider teams. To help ensure the effectiveness overall we worked closely with the brand team to produce a short and snappy asset; optimising viewer attention as well as encouraging shareability.