Strategy
The British Library curates a large collection of rare, priceless and beautiful objects, not just books. We were asked to create a series of films to showcase this and also to encourage people to make more of the libraries broader facilities.
Creation
How could we not be inspired by the variety and vibrancy of the Library collection? We developed a distinct animation style that captured the richness and wealth of content at hand. Married with stories of genuine user experiences, the collection was brought to life in a way that only the Library and its collection could authentically own.
Activation
The Best Practice videos are used at point of entry to guide visitors on making the most of the Library facilities. The animation won best animation at the 2014 IVCA awards for its outstanding creative.