Stra
Strategy
Think Admiral, think car insurance? Aware of this perception, we were asked to created a video to highlight their home insurance policies.
Crea
Creation
They offer three levels of insurance cover for buildings and contents that are flexible in terms of the customers needs. We creatively conveyed these features and benefits through the character Justin, combining hand drawn animation and live action footage to bring to life what can sometimes be a very dry subject.
Acti
Activation
The video is displayed on the Admiral Home Insurance website as a final point of reference to drive sales.