Top 6 tips for working with an Explainer Video Production Company - Part 2
4. You are better placed to understand your industry or product better than we will ever be. This is why it makes more sense from a time and budgetary point of view if you prepare a preliminary script and our Bristol and London based creative teams then work to edit and tweak it into a workable format.
5. It’s very easy to fall into the trap of going into too much detail when making explainer films. Depending on format, platform and distribution channels, you should always aim to keep it as short as necessary. If it is a complex or protracted task, then try breaking it up into separate videos.
6. However tempting it may be you must keep in mind that you’re not advertising or promoting your product in an explainer video, so avoid the sales pitch at all costs. YouTube users in particular are very savvy and will quickly be put off if they think they are being sold something.