Top 6 tips for working with a Explainer Video Production Company - Part 1

1. Understanding your brand’s personality is crucial when it comes to the planning stage of your explainer video, so we can set the right tone. A more serious and corporate brand image will require a different approach to a company trying to project itself as approachable and fun loving.

2. Will you be using a member of your own staff or hiring a professional presenter? Deciding who to put in front of the camera can ultimately mean the difference between success and failure.Understanding the nature and demographic makeup of your user base is key. Will you be targeting a captive audience who already own your product, or subscribe to your YouTube channel, or are you trying to target people using search engines to find a solution to a problem?

3. Ascertaining the level of detail or complexity to go into comes down to understanding your audience. Too much or too little complexity may mean you end up missing the mark. One solution could be to rank each of your explainer videos with a difficulty rating.