Top 6 Tips to approaching a Corporate Video Production - Part 2
4. Cramming too much information into a corporate video can invariably lead to a loss of emotional resonance and impact. Corporate films should be short, punchy with one or two clear messages. You can then back these up with more detail through individual case studies and product demo videos that are part of your hub content.
5. Every corporate communication film needs a strong soundtrack, which will set the tone and mood. Choosing this is a crucial part of the creative process and should be done with careful consideration. If your message jars with your music, the overall effect could be lost.
6. Will you be using a professional presenter in your film, or getting executives, managers or staff in front of the camera? Perhaps you just need a voiceover. These considerations will all depend on what you are trying to say and who you are saying it to.