In a nutshell
Interactive online video puts the viewer in control of how and what they watch. This works particularly well if you have a number of shorter video assets that you want your audience to engage with. Rather than delivering one long video, you’re able to be targeted and modular – making information more relevant and easier to access for the audience.
Interactivity ranges massively from a menu of modular chapters on a media player to more dynamic and experiential video microsites – where you the viewer can choose the content and how it plays out.
How can I use interactive online video?
- Online flash media player
- Using YouTube annotations and interactivity
- Interactive video microsite
- DVD version that has the same functionality via a DVD menu
What's the impact?
- Interactivity puts the viewer in control of the experience
- Increases dwell time on your website. Interactively encourages engagement with more content
- Shorter and more targeted marketing messaging
