Email marketing is not a new thing, but when you integrate film and video into your campaign you dramatically increase both your click through and your level of engagement.
Successful campaigns often include personalised video messages, video testimonials, video case studies, video email signatures, product demonstrations and viral adverts. If you’re already running email marketing, then you should definitely consider adding video to the mix.
- the body of your email contains a link that instantly opens your marketing message via the internet
- the video plays instantly without buffering and loading
- video enjoys far higher levels of engagement
- a great way to stand out from competitor campaigns
- recipients can forward on your video so you can enjoy an additional word of mouth campaign
- video allows you to get far more information across in a relatively short amount of time
- you can measure how many people have viewed your video.
- increases traffic to your website
