In a nutshell
Demo videos showcase your product in action. Whether giving step-by-step training or promoting features and benefits to customers, a product demo video helps to make your product tangible and accessible.
Using a combination of motion graphics, 3D animations, voice-over or a presenter, you can make it easy for the viewer to engage and understand what it does and how it adds value.
How can I use demo videos?
- Online flash player - (including a menu of chapters/steps)
- Using YouTube annotations and interactivity
- DVD version that has an interactive menu
What's the impact?
- Clarity and ease for the viewer. A demo video should make your product come to life
- Versatility - you can control the level of detail and how the information is communicated
- Increased engagement with your product and higher uptake and demand
